The digital world is thriving at a rapid pace, but that doesn’t mean the print media is becoming less important. Print communication media, such as brochures, flyers, newspaper and catalogs still have their place in the communication mix – as a reliable source of information. However, the general printing conditions have changed drastically because of…
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Pimcore is an open-source product information management platform that offers efficient digital tools to manage product data as well as deliver personalized user experiences. Pimcore’s technology and architecture are important topics to talk about as that’s what offers benefits like extended flexibility, innovation and minimized cost. The powerful API-driven platform enables headless content and commerce…
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Digital assets have become a significant part of our everyday life. Every day we interact and consume a lot of data, such as images, video clips, audio files, animations, ads, streaming videos and much more. However, navigating through all this content has drawn a challenge for both consumers and companies. Consumers wish to have an…
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Digital commerce market has evolved drastically in the recent years with newer customer expectations, extensive offerings, varied pricing models, multi sale points and omnichannel experience. Magento, being one of the popular e-commerce platforms, offers rich features, it still lacks advanced product content management tools. In the fast-paced digital world, brands need to act faster with…
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With online sales growing by 49% annually since 2020, it is clear that businesses and marketing teams should be equipped with efficient tools to meet the growing demands of online shopping and deliver a satisfactory customer experience. One of the challenging areas for marketers and business owners is managing an immense amount of product information…
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Christmas is perhaps one of the best times of the year. Promoting your products and services over this festive season can bring new opportunities to attract prospective customers and boost sales. Regardless of the industry you are in, there is most likely an opportunity to get some extra conversions during Christmas. However, capturing buyers’ interest…
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Rich product data is a key to successful e-commerce business. Enterprises with a large number of products and categories have to deal with a massive product data every day. Without a proper system in place, it is pretty complex to manage this data using traditional methods. Evena small mistake can ruin the customer experience, and…
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New products are launched every day, but only 5% to 20% are successfully sustained in the market. One of the major reasons is many organizations fail to effectively manage product content. Managing product data and exhibiting them in a way that meets the common requirements of the multiple sales and marketing channels is becoming more…
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As an e-commerce business owner, there are many important decisions to make, and one of them is choosing the right product information management tool. When you think your organisation needs a PIM system, the next big step is to find a solution that meets your business needs. The PIM software you select will playa crucial…
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Pimcore X is the latest version of the popular open source platform that was released in May, 2021. It was the most-awaited version as it was anticipated to have powerful features, improved performance and better automated workflows. And, it stands true to our expectations. The new Pimcore X brings great performance improvements and latest features…
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