The role of product catalogs is gradually increasing when it comes to improving both online and in-store customer shopping experience. Product catalogs have been long known to represent a story about a brand and what it sells. However, over the years, the role of product catalogs has evolved. From placing product information in a consistent…
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Having the latest technologies on board is essential to stay abreast in the current competitive market. Although Pimcore itself is a future-proof and robust application, it is necessary to keep updating it to ensure its impeccability and high performance. The latest version of Pimcore is more scalable than its previous versions because the developers at…
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Digital transformation has been witnessed in nearly every industry because of the tremendous growth in digital content. Businesses today deal with hundreds and thousands of digital assets. These digital assets are available in numerous formats, and in many cases, they are scattered in multiple locations. This makes managing digital assets more time-consuming and cumbersome. What…
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A decade ago, creating an online store and displaying a product catalogue on the website was just enough to attract customers and maintain a digital presence. A few years ago, having a mobile application was a must to stay ahead in the competition. Today’s digital e-commerce demands a lot more. Year by year there is…
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Product and customer data play a crucial role in any e-commerce business. The success of the business heavily relies on how efficiently they manage data, which is a key element for any business. A Product Information Management (PIM) tool emerged as a life-savior when it comes to managing a large volume of product data and…
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As technology is evolving at a rapid pace, digital brands and retailers must upgrade their tech ecosystem in order to keep up with the customer expectations – who want to shop anything within a few clicks. Failing to deliver unified and personalized customer experiences can put your online business at the risk of going down,…
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Earlier, managing content used to be pretty straightforward. You write content, post it on your blog or forum, and you are done. There was no concept about multichannel content management as such. However, content management has become more complex over time. Content distribution channels have increased, and it will continue to grow. Everyone looks for…
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Pimcore is an outstanding platform that brings multiple tools and functionalities from different areas, such as product information management, customer data management, master data management, commerce and content management in a single consolidated platform. Today, Pimcore has evolved into a powerful DXP/CMS platform that combines traditional webpage building with great API-centered and headless content delivery….
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The food & beverage industry is evolving just like any other industry, and the tech stack you use must keep up with the changes of ever growing e-commerce trends, consumer shopping behaviors and supply chain complexities. Whether you are a producer, supplier, distributor or retailer, it becomes imperative for businesses to provide accurate, consistent and…
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We live in the AI age, where data is considered the new currency for modern businesses. Today the perception of business has drastically changed, especially after COVID-19. Not only the perception of businesses, but there is a significant change in customer demands and requirements. Organizations must go beyond branding and traditional business ethics to pace…
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