As technology is evolving at a rapid pace, digital brands and retailers must upgrade their tech ecosystem in order to keep up with the customer expectations – who want to shop anything within a few clicks. Failing to deliver unified and personalized customer experiences can put your online business at the risk of going down, faster.
When it comes to managing product information, many organizations struggle to maintain consistency, quality and accuracy of product information, which is a key piece of the puzzle to ensure your business runs seamlessly. On the contrary, poor quality, badly organized and incorrect data can leave a negative impression on your customers, potentially costing you a great deal of time and money.
Pimcore – What is it?
A Product Information Management (PIM) tool, like Pimcore offers an efficient solution for managing product information. This consolidated single platform collects product data from numerous sources and offers a centralized place to store, organize and enrich all your product and customer data, allowing you to create a single source of truth from where you can distribute data across all sales and marketing channels, including your dedicated e-commerce shop.
Pimcore comes with different tools, such as PIM, DAM, MDM, DXP/CMS, CDP and digital commerce for enhancing quality of product data and digital experience.
If you are excited to learn about what makes Pimcore an essential tool in your e-commerce business strategy, then continue reading.
Things makes Pimcore an Essential tool in your Ecommerce Business Strategy
#1 Easy management of millions of product data
Since an e-commerce store doesn’t allow customers to see and feel your products in real time, detailed, accurate and complete product information stands as a key element in winning the confidence of your customers.
And, if you are a business selling a plethora of products, you know how difficult it is to manage all product information efficiently without a PIM solution. Moreover, the odds of data redundancies and errors become more likely.
With Pimcore, you can harmonize and centralize all your product information that makes sure you have high-quality and reliable product information across all sales and marketing channels. Rather than having your data stored in multiple systems, drives and folders, you can have them stored in a single location and access them whenever you need.
You can also assign access roles. This eliminates faulty or duplicate information, allowing you to present consistent, correct and complete product information to your customers.
#2 Strengthen your omnichannel presence
Customers today expect e-commerce retailers to deliver an omnichannel shopping experience. That is because a customer may browse products on your social media account and choose to shop from a mobile app.
In fact, companies with a strong omnichannel presence claim to retain about 90% of their customers. However, managing a large number of product information on a range of distribution channels can be complex and time-consuming.
With Pimcore, you can leverage the power of omnichannel customer engagement and create a homogeneous experience across all channels. Pimcore gives you full control over what information to display to which channels, markets, regions and so on. Supplying targeted, consistent and channel-specific product information is easy and quick with Pimcore.
#3 Reduce your product launch times
Another key benefit of using Pimcore for your e-commerce store is reducing time to market. When you strive to stay ahead in the competition, product launch times play a crucial role in generating ROI, especially during peak times.
Whether you are a clothing brand, electronics dealer or food & beverage business owner, your success highly depends on how quickly you introduce products in the market before your competitors.
Pimcore offers a set of tools that help you simplify operational processes and deliver data quickly to any channel. You can create unique product information automatically, have better control over end-to-end data and streamline product data lifecycle.
This allows you to be more competitive during high demand times, so you bring your products faster in the market and win customer attention.
#4 Offer personalized experiences at every customer touchpoint
Over 75% of all customers feel frustrated when their shopping experience is not tailored to their interests and preferences. Personalization, when done right, can significantly improve customer satisfaction.
Personalization in digital commerce involves using product and customer data to recommend relevant content and products for better customer targeting and engagement.
Now you can lay a strong foundation in creating personalized content and campaigns with Pimcore. It comes with a robust behavioral targeting engine that allows you to deliver personalized and contextualized customer experience using customer behavior, choices, purchase history and other relevant data.
With headless content, API-driven and commerce capabilities, this platform enables you to manage customer-centric experiences across all touchpoints throughout their shopping journey.
#5 Expand your reach
For an e-commerce business planning to scale up and looking to sell across the world must know that expanding internationally is not without challenges. For one, payment alone is a major challenge when we think about selling products in local currencies. Add to it the product returns, logistics and other requirements, which can quickly turn into a nightmare.
International expansion is now easier than ever with the emergence of advanced PIM tools, such as Pimcore. Pimcore instantly allows you to internationalize your brand and introduce products in new markets.
It can seamlessly integrate with numerous e-commerce platforms, allowing you to onboard, manage, localize and distribute product information in multiple languages and sell across multiple platforms.
#6 Boost revenue
Incomplete or false information is a major issue that can prevent your customers from shopping online. Even if they place orders, the chances are high that they will return the product if the information on your e-commerce store doesn’t match the actual product specification. On the other hand, having correct and complete product information can dramatically influence your customers’ buying decision.
Since Pimcore offers a centralized location to store all product information, businesses can eliminate errors and inconsistencies in product data, which can ultimately reduce product returns and customer complaints.
This, in turn, improves overall customer satisfaction and customer loyalty, which can further boost your ROI. Online businesses can also automate their operational efficiency and productivity, which can ultimately have a greater impact on the bottom line.
#7 Improve your SEO strategy
If you are a digital business owner, you will probably agree that SEO is one of the most essential components when it comes to successful product exposure and marketing campaigns. Your e-commerce site must have all the pages optimized in order to rank higher on SERPs and make potential buyers trust your brand.
Pimcore offers one-of-a-kind SEO bundle that can help you optimize content for SEO on a large scale. It helps you create and publish high-quality product content, titles, meta tags and description across all channels.
Pimcore also comes with high-quality caching system that improves the page response time. Lastly, search engines are able to better understand product information that is structured and organized.
There is no doubt that PIM solutions like Pimcore can help you unlock limitless possibilities that may seem unachievable otherwise. E-commerce owners can leverage efficient and clean data management offered by Pimcore that fulfills modern customer demands and supports digital transformation.
If you are considering to integrate Pimcore into your e-commerce store, get in touch with us today. Our Pimcore experts have created a set of best practices that enable your e-commerce business to deliver rich, personalized product experiences, improve time to market and generate more return on investment.