Earlier, managing content used to be pretty straightforward. You write content, post it on your blog or forum, and you are done. There was no concept about multichannel content management as such. However, content management has become more complex over time.
Content distribution channels have increased, and it will continue to grow. Everyone looks for information all the time. Content has become a pivotal element for any content publisher or marketer.
Today, content is no longer limited to simply text on a page. It now includes images, graphics, videos, music, documents, manuals and more. You have a great piece of content, but if you don’t have a strong content management and distribution system in place to make your content reach to the target audience, your content is of no use.
In other words, generating content is only half the challenge. Delivering your content where, when and how is the other half challenge. That’s when multichannel CMS comes in.
What is Multichannel CMS?
Multichannel Content Management System (CMS) refers to the concept of distributing content across multiple channels and platforms. A multichannel CMS allows you to manage and categorize all of your content in one place, while allowing you to set different roles and rights to access the content.
One of the key features of a multichannel CMS is it separates where the content is created and stored from where it is being published. That’s how you create content once, and present it on your website, social media, marketplace, digital signage, intranet and so on, without having to visit every channel separately.
What Makes Pimcore Multichannel CMS Unique?
Pimcore is an open-source platform that every business should consider having it as a core part of their business infrastructure. It offers a single source for connecting all sales and marketing channels across your business.
Pimcore platform offers 6 modules which are divided into two major areas: data management and experience management. Digital Experience Platform or DXP is one such module of experience management that is responsible for enhancing content creation and distribution workflows.
With Pimcore’s DXP, businesses can deliver experiences across any channel and customer touchpoint. It enables businesses to leverage multi-channel delivery to automate content publishing process across numerous channels and devices, and communicate seamlessly with their consumers.
Here are some outstanding features of Pimcore’s CMS
#1 Multichannel publishing
Consumers today don’t stick to one channel to interact with your brand. They use multiple platforms, such as dedicated store, marketplaces, social media and so on, in order to find the best deal. Hence, it becomes crucial for businesses to provide excellent experience and leave a remarkable impression.
Pimcore’s headless CMS makes easy to deliver content to any output channel. Be it mobile, commerce, social, IoT or even print, Pimcore’s multichannel publishing allows you to present your content to your target customers and deliver a consistent shopping experience throughout their journey.
#2 Personalized digital experience
Delivering personalized digital experience is crucial to keep driving more sales, regardless of the size and type of business. With real-time behavioral targeting, you can increase engagement with your customer. That means you need to provide them with the right content along with personalized offers and recommendations.
Pimcore’s intuitive CMS enables you to engage with your consumers more effectively. When combined with Customer Data Platform, which is one of the data management modules of Pimcore, you can build customer segments, implement marketing automation and target specific audiences. This helps you create data-driven marketing strategies that is optimized for maximum efficiency.
#3 Mobile marketing
Mobile marketing is nowadays a prevailing communication channel and represents the next level in the evolution of e-commerce. While quality customer experience is important, the consistency of that experience is also important. Customer today expect your brand to provide a rich experience on a mobile device just as they would find on the web.
Pimcore’s CMS lets you engage with your customers through mobile devices and offer adaptive and responsive content experience throughout all the touchpoints no matter what mobile device they use. To target mobile users particularly, Pimcore offers the right tools to boost your mobile marketing strategy.
#4 Marketing automation
Any business looking to achieve their growth targets must target every prospect, bring them to the lead page, convert them and repeat orders. Without marketing automation, it is impossible to stand true to all these promises.
Pimcore’s digital experience platform offers exceptional automation framework that supports the development of customer-centric solutions by delivering the right content to the right audience at the right time to multiple channels through customer data integrations, personalized engagements, customer segmentation and marketing campaign management.
#5 Content-as-a-Service
As the customer expectations have increased along with an increase in the number of sales and marketing channels, the traditional CMS just cannot keep up. Hence, CaaS evolved as a tool to facilitate delivery to these channels. CaaS is a method for businesses to access structured content stored in a CMS and then deliver it in a format that is supported by various channels through APIs.
Pimcore’s Multichannel CMS enables delivery of content without layout to any channel or device. It CaaS service lets you utilize RESTful or native PHP APIs to connect it to your website, mobile app or your existing business ecosystem, such as CRM and ERP. Pimcore is completely API driven, and everything can be automated through services.
#6 E-commerce integration
There has been a rapid convergence between traditional e-commerce platforms and content-driven experiences. That’s because omnichannel experiences are gaining popularity and there is no way to deliver such experiences without collaborating content and commerce.
Pimcore’s multichannel CMS enables you to seamlessly integrates with a Pimcore e-commerce framework. E-commerce together with DXP becomes the only experience management platform that bridges the gap between content and commerce. You can either use Pimcore’s e-commerce framework as your brand storefront or integrate Pimcore into third party e-commerce platforms, such as Magento Commerce or Demandware.
#7 Web to print publishing
If you are looking to build a global enterprise publishing platform with Pimcore that lets you create print publications faster, at a lower cost and more effectively, Pimcore offers excellent database publishing functionalities.
Pimcore’s DXP establishes seamless connection between content and data in the PIM, MDM and DAM, with an aim to automate recurring printing jobs and accelerate publishing processes.
Its web to print solution has revolutionizes the traditional print processes for producing price lists, product catalogs and customized sales and marketing materials. Pimcore CMS offers advanced PDFReacter PDF renderer for automating database publishing or incorporate the content into Adobe InDesign workflow using tools, such as Easy Catalog, Priint or CI Hub.
Bottom Line
Your business heavily depends on the content – its flow, accessibility, regulation and security. Any business looking to deliver consistent content across all channels and desire to boost brand recognition must embrace Pimcore’s multichannel CMS.
The main goal of Pimcore CMS is to deliver the right content at the right time to the right customers, regardless of the platform, channel or device, which is one of the crucial aspects of running a successful online business. If you wish to take your content management to the next level and target prospective customers, get in touch with us today.
