Pimcore is one of the incredible product data and experience management tools that can immensely improve your e-commerce workflow. It helps you store, organize, enrich and publish data to multiple channels and assist in delivering personalized product experiences. Pimcore not only improves quality, accuracy and consistency of product data, but also offer certain tools for enhancing customer shopping experiences.
Pimcore Digital Experience Platform (DXP)
Pimcore’s Digital Experience Platform (DXP) is an excellent tool for creating, managing and delivering personalized, contextualized shopping experiences on every touchpoint. It bridges the gap between content and data, and solve the complexities of e-commerce retailers.
DXP functions the same way as headless platforms. In e-commerce, DXPs work as a front-end platform alongside back-end that completes the e-commerce store.
E-commerce businesses can greatly benefit from DXPs as they can create a winning difference by presenting the right content to the right customer on the right platform at the right time. Leveraging advanced technology, such as machine learning and artificial intelligence, DXPs offer personalization to a level that never thought was possible.
Benefits of Pimcore DXP for E-commerce Businesses
Digital transformation has put customer experience at the heart of any successful business strategy. This has made businesses shift their product-centric focus to a customer experience-centric approach.
Using DXPs, you can take the customer experience to a whole new level by displaying product information in a more structured way, engaging customers on multiple channels and offering personalized product recommendations to convert them faster.
#1 Consistent experience at all touchpoints
Customers like to access products and content on a variety of platforms, such as brand website, marketplace, social media and mobile app before making a final purchase decision. For an e-commerce business, it is not only crucial to expand their business to several customer touchpoints, but also maintain consistency of brand image, voice and tone throughout all these platforms.
Using a DXP, e-commerce retailers can create, store and manage data in a centralized location and distribute it seamlessly across multiple channels. A DXP for e-commerce focuses on improving overall quality of interaction between a consumer and a business, eliminating data silos between channels.
#2 Insight-driven personalized user experiences
Personalized user experiences are one of the important strategies to make your business stand out and generate more revenue. Delivering personalized content is only possible when you have every bit of your customer data, which is crucial for increasing customer engagement and conversions.
Pimcore’s DXP helps you collect customer data from all channels and gives you a 360 degree view of each user, such as their browsing habits, purchase history, channels they use, responses they give to your marketing campaigns and so on. Based on the insights acquired, you can tailor your content and use automation to send personalized offers and recommendations.
#3 Easy integrations with APIs and third-party platforms
In today’s fast-paced digital world, it becomes imperative for e-commerce businesses to integrate scalable third party apps and services in order to make their business future-ready. Pimcore’s DXP is built on MACH (Microservices, API-first, Cloud-native, Headless) platform, which makes possible to combine and integrate microservices in practically limitless ways.
E-commerce retailers can effortlessly integrate microservices, such as shopping cart, checkout module and logistics, as well as customer support apps, such as voice assistants and chat bots, all in one platform. Integration of multiple apps and microservices aid in creating a highly scalable store and delivering truly exceptional customer experiences.
#4 Better business control
Imagine you have to deal with different systems to perform multiple tasks. DXP enables easy integration with multiple platforms through APIs, allowing you to manage all core components from a single platform and giving you complete control over your business processes and optimizing processes with all possible implications.
E-commerce businesses can maintain their single technology ecosystem by seamlessly collaborating with the marketing team, the order fulfillment team, customer support team and logistics. You get a better view of your customer interactions and engagement, saving time and money, and in turn, delivering customer satisfaction.
#5 Faster time to market
Since market demands evolve rapidly, time-to-market is the key aspect in gaining competitive advantage. If you don’t have a system that instantly adapts to changing market demands, you can lose prospective customers. If getting products faster in the market is on top of your mind, then embracing DXP can make your business more agile.
Data collected from Pimcore’s DXP can help you identify customer preferences and trends faster. This reduces the time between ideation and execution, allowing to launch your products and services faster, and making your business more competitive.
#6 Increase ROI
When combined with e-commerce systems, DXP has proven to deliver exciting advantages when it comes to improving ROI. According to a survey conducted by Deloitte, customers spending increases up to 140% when they receive a positive experience.
With Pimcore DXP, you can save on operating cost by automating workflows and processes, accelerate time to market by distributing content seamlessly across multiple channels, benefit from cross-functional collaboration and improve customer lifetime value through personalized experiences. Improvements in customer experience and business efficiency will certainly boost your company’s ROI.
What Makes Pimcore DXP Ideal for E-commerce Businesses?
- Pimcore DXP enables businesses to maintain multi-lingual, multi-site and mobile-friendly content through its advanced, open-source web CMS, allowing e-commerce owners to sell beyond boundaries.
- It offers API-driven headless CMS system to distribute content on a range of channels in the fastest and easiest way that enhances customer engagement and boost sales.
- It uses multichannel delivery to automate publishing tasks across channels and devices for maintaining accuracy and consistency of product content across all channels.
- It delivers personalized digital experiences using customer data and creates a positive brand experience that boost customer loyalty.
- It lets you leverage Pimcore’s cutting-edge PIM solution, allowing you to handle a massive amount of product information with ease and efficiency.
E-commerce platforms are continually evolving. To get a competitive advantage in this highly competitive market, you must provide holistic digital experiences that ultimately convert more users. DXPs are emerging as an essential tool for online retailers looking to future-proof their business, provide compelling shopping experiences and remain at the forefront of new technologies. If you are looking to build a seamless connection between content, e-commerce and your customers, switch to Pimcore’s DXP today.
At Velox Softech, we have hands on experience working with Pimcore DXP that will help you create a smooth digital journey for your consumers across every possible channel and touchpoint. Our experts will help you leverage the power of DXP to better engage with your customers and grow your digital business.