Digital transformation has been witnessed in nearly every industry because of the tremendous growth in digital content. Businesses today deal with hundreds and thousands of digital assets.
These digital assets are available in numerous formats, and in many cases, they are scattered in multiple locations. This makes managing digital assets more time-consuming and cumbersome.
What are Digital Assets?
Digital assets are any type of file in the form of graphics, texts, animations, images, videos, audios, etc. of any product or service owned by an organization.
Together they complete the product details that may be required to represent the product to prospective customers. The digital assets should be searchable and discoverable through metadata, and add value to the company.
What is Digital Asset Management System?
The definition of digital assets is ever-evolving with the emergence of new digital data formats. Digital asset management is a tool that provides a strategic approach to efficiently store, manage, access and distribute a company’s digital assets. DAM functionality helps enterprises create a centralized location to store all assets.
A DAM solution helps streamline asset management and enables the production of high-quality media within an organization. It provides a single source of truth for distributing assets to multiple sales and marketing channels, and delivers a more consistent user experience.
As a result, it comes as no surprise that DAM systems are becoming a vital part of the company’s digital transformation journey.
Pimcore’s Digital Asset Management System (DAM)
Pimcore offers powerful DAM software that enables businesses to store and organize their digital assets in a centralized location, while allowing them to streamline workflows, seamless collaboration and enhance efficiency. It can consolidate and manage any amount and any type of digital assets.
Its customizable metadata, collaboration tools, workflow management and advanced analytics make Pimcore a compelling platform for organizations looking to optimize their digital asset management processes.
Features of Pimcore DAM
#1 File Management
Pimcore offers a robust central repository for storing digital assets and metadata to help you organize data in a structured way. Pimcore comes with core concepts of multi-tabbing and contextual navigation, making the managing and enriching of assets incredibly fast and easy.
Pimcore also offers Asset Experience Portal, which is a configurable content hub that allows you to make advanced collection, sharing, searching and filtering of media assets.
DAM can also be connected with PIM and MDM functionalities to make digital asset management even more efficient.
#2 Image and Video Conversion
Pimcore’s DAM offers images and video conversion feature that allows you to optimize your media files for your online stores. You can crop, resize and add overlays and watermarks to over 120 image file formats, including all standard bitmap and vector formats.
You can even convert office document files, such as Excel, Word, PDF and PowerPoint files into high-resolution bitmap images. Pimcore can also transcode video bitrates and resolutions.
With this incredible image and video conversion feature, you can publish media assets to any output channel in a suitable format. Pimcore’s transformation pipeline efficiently converts images and video files automatically to adjust on any screen size and resolution, while significantly improving their page load speed.
#3 Metadata Management
Pimcore offers a highly configurable and flexible metadata management system along with a convenient tagging module that drives your enterprise towards creating meaningful and searchable asset collection. The open-source DAM platform ensures metadata management remains consistent and easy.
Pimcore’s DAM allows you to store and structure all types of descriptive, technical, administrative and process-based metadata in a centralized location. It also offers high-level enterprise metadata management that features the most advanced visual asset metadata modeling capabilities.
#4 Workflow Management
Pimcore’s DAM comes with a robust workflow engine that allows you to define business processes and editorial workflows. It has a Workflow Designer that offers a visual wizard for the Pimcore workflow engine, allowing you to create, design and manage workflow definitions and organize them in a structured folder.
Based on the access rights and predefined roles, users can have different views on your assets. Pimcore’s DAM also includes notification functionality to make sure everyone has access to the same assets during the transition between workflow states.
#5 Support for Any File Type
One of the greatest features of Pimcore DAM is that it lets you preview and transform any file type. It supports more than 220 file types, including image, video and office documents, allowing you to collaborate and publish them on multiple platforms with their specific requirements.
Pimcore’s powerful image processing engine can process over 200 bitmap and vector image formats by simply augmenting the image URL with conversion parameters.
Pimcore DAM comes with an image transformation pipeline and video transformation pipeline, which can convert office documents, such as Word, Excel, PDF and PowerPoint files to images, and can create a video preview for all standard video formats, such as MKV, MP4 and MOV, respectively.
#6 Digital Asset Delivery
When your digital assets are ready after conversions, now it is time to publish the final versions of the files to your dedicated online store, PIM or CMS.
Pimcore APIs make it easy to publish your digital assets to desired output channel. Its rich omnichannel publishing feature distributes the right media assets to the right channels.
Digital media assets are typically delivered through content delivery networks (CDN). Pimcore’s DAM supports almost any CDN, including Amazon CloudFront, Fastly and Cloudflare that delivers media assets to numerous channels or directly to the consumer.
#7 Asset Experience Portal
Pimcore’s DAM is also backed by Asset Experience Portal, which allows you to create outstanding customer experiences by delivering digital assets directly from DAM to customer-facing portals.
Asset Experience Portal acts as a sales and marketing content hub by allowing you to consolidate, centralize, manage, and distribute all aspects of digital assets for online and offline channels within a single, unified solution.
This portal features an intelligent and fast full-text search engine that is powered by Elasticsearch, offering essential capabilities, such as searching, sharing, filtering, autosuggestions, type-ahead and analytics. Asset Experience Portal merely enables you to take charge of your entire media content lifecycle.
#8 Enterprise Print Publishing
Omni-channel database publishing and enterprise print are the constant need within PIM projects. With the enterprise print publishing feature of Pimcore’s DAM, you can completely automate print processes for marketing and sales channels, and create personalized print-ready materials, such as brochures, price lists, presentations and documents at the click of a button.
The omnichannel-compatible system delivers data to various output channels based on the requirement of the output channel. Furthermore, Pimcore supports integration with your existing InDesign Client or InDesign Server-based Adobe Creative Cloud publishing workflow, creating transparent and efficient workflows.
Key Benefits of Pimcore DAM
- Eliminate data silos – Quickly and easily streamline siloed and scattered media assets.
- Automate asset management processes – Eliminate the manual process of media asset management and automate image editing, versioning, tagging, VR images and facial recognition.
- Achieve brand consistency – Create and deliver consistent brand image and experiences through accuracy, consistency and completeness of media assets.
- Deliver a seamless user experience – Deliver uniform and personalized customer experiences by publishing high-quality and consolidated assets to any sales and marketing channel.
If you wish to know more about how Pimcore DAM can benefit your organization in detail, we have posted a dedicated article on what makes Pimcore an excellent DAM tool.
Final Thoughts
Maintaining digital assets has become a crucial part of the growing business competition because media is scattered across several platforms. Integrating all digital assets using a DAM platform like Pimcore can provide a strong structure for reusing digital assets, optimizing content search processes and data dissemination, while improving efficiency, scalability and performance.
Get in touch with our Pimcore experts today and equip your business with Pimcore DAM to automate workflows from production to distribution.
