For any e-commerce retailer, the main aim is to expand their business and reach more customers. A vital part of this process is the efficient management of product data. The conversion rate majorly depends on how well you showcase your products and attracts your customers through accurate and rich product listing. However, failing to do so may result in a loss of potential sales.
One of the best solutions to manage product and customer information is to invest in a robust PIM system. It allows businesses to centralize and unify all the product data, which dramatically improves data quality and monitors data access. A PIM system can greatly reduce the time, efforts, struggle and cost associated with operating an online business. In this post, we will discuss 4 critical problems solved by a PIM system.
Problem #1 High data management cost
Managing data is a nightmare for many when it is stored in different locations and in different formats. It takes a lot of time, efforts and expense to keep a track of all the data and keep it consistent on all the e-commerce channels. When several people are working on the same product information through different tools, it is very easy to go out of sync. With a PIM solution, your entire team can work on the same data in a single place, which improves team collaboration, coherency and cuts down data management cost.
Problem #2 Inconsistent product data spread across multiple channels
You own a large business and your products are displayed across multiple channels, such as Zulily and Amazon. Without a PIM solution, you may find it difficult to maintain consistency and accuracy of data throughout all the channels. Such data inconsistency can badly hit your sales as no customers would like to see products with inconsistent content. With the help of PIM, you can create, update and manage data from a single place and the changes will reflect on all the channels. This improves your brand image and builds customer trust.
Problem #3 Your website isn’t recognized by the search engines
Major search engines like Google and Bing don’t like the users to see a website that has irrelevant and incomplete content. Since your website is not going to be preferred by the search engines, your customers are never going to find out unless you are as popular as Amazon. Using PIM tools, you can maintain quality of data, ensure the content is unique and increase page richness, which all contributes in driving SEO. The better your products are listed along with comprehensive descriptions, the easier it gets for the users to locate your products. A product information management tool can significantly help you in appearing on the search engines and receive organic traffic.
Problem #4 Poor customer experience
A customer experience is one of the top factors that decide the success of your e-commerce business. However, many online business owners often fail to realize that the customer experience can be drastically improved when products are systematically listed and well-categorized. But, it is tedious to deal with hundreds and thousands of products, and that’s when the PIM comes in. A PIM system allows you to keep product information consistent and clear on any page and any channel, so your visitors can easily find the products they are looking for and influence them to convert into customers.
As the digital marketplace evolves, it becomes imperative to implement new tools to survive the competition. A PIM solution ensures that your product and customer data remains accurate, complete and accessible at all the times. Thus, PIM has proven to be a boon for e-commerce owners when it comes to dealing with a high volume of data. Contact Velox Softech today if you are looking to improve your online business with the help of user-friendly PIM solution and make your e-commerce endeavors much stronger and more successful.