PIM for E-commerce

For businesses looking to sell online or already have an online store and planning to expand, the only way to ensure the highest product quality is by implementing a PIM solution. PIM for e-commerce enables you to centralize and enhance your product data to streamline your e-commerce processes and deliver a superior shopping experience to your customers.

Drive more e-commerce sales with PIM

Selling online today enables you to reach more customers, promote more items and sell in more locations more conveniently than before. But, having only a digital presence is not enough – you need to deliver consistent shopping experiences to your buyers. A PIM for e-commerce is one feasible solution that enables manufacturers, distributors, retailers and brands to deliver rich product experiences and boost conversions through high-quality product data.

A PIM for e-commerce helps you organize product information and SEO tags, build product catalogs, reduce time to market and deliver compelling product experiences that ultimately deliver great customer experiences.

How PIM can Benefit Your E-commerce Business?

Work from a single source of truth

An e-commerce store has data coming from multiple sources. A PIM system offers a centralize repository where you can store all of your product information that includes product titles, descriptions, SKUs, labels, prices, images, product specifications and more, and manage everything from one convenient digital location.

Furthermore, when you integrate your PIM system with other e-commerce technologies, such as inventory management systems and ERP, you can get a consolidated view of all product data in a single location. As a result, this single source of truth ensures that accurate, updated and consistent information is displayed across all touchpoints, teams, channels and customers.

Efficiently manage and share information with business partners

As a business owner, sending and receiving product information from a number of distributors and suppliers outside the organization is a part of the everyday process. However, the real challenge lies in ensuring the high quality of data, as all business vendors have their own format requirements.

That means you need to create different formats of the same set of data depending on how your business partners wish to receive the data. Doing this manually is a tedious task. Using a PIM, you can conveniently manage and share product data with business partners in their desired formats. Likewise, you can receive data in your desired format.

Reduce time to market

The longer you take to launch new products, the more advantage your competitors get. But, managing thousands of product data and related attributes is not that easy. Fortunately, a PIM solution enables you to centralize your product information, so that you and your team can work faster on improving product data quality, so you can launch new products in the market faster.

An efficient PIM platform offers powerful automation features, allowing teams to streamline business processes and reduce manual tasks relating to product information management by up to 80%. This will also immensely boost your operational efficiency and productivity, allowing you to close more deals.

Distribute product data to all channels

Distributing and managing all product content across multiple sales channels, such as store website, mobile app and marketplace platforms is crucial. But, with a PIM for e-commerce, you can have access to syndication add-on, connectors and marketplace extensions that can keep every virtual platform connected, so you can efficiently keep product information consistent across all channels.

A PIM allows you to distribute content to all distribution channels in real-time, automate any changes in the future along while tracking performance of the content on each channel. Moreover, using a PIM you can maintain consistency in your branding across all sales touchpoints.

Create product catalogs automatically

Every e-commerce store has product catalogs, and creating catalogs is one of the time-consuming tasks. With PIM, you can eliminate the need of creating catalogs manually. You can choose to tailor each catalog to suit the needs of the sales channel or marketplace by selecting which fields to display and which to exclude.

This enables launching new products 3 times faster in the market and drive more sales with automated catalogs that are customized to meet specific needs of the customers across all sales channels. Customers can have a consistent view of the product, which promote a favorable environment for cross-selling and up-selling.

Sell globally

The key to selling globally is localizing the product data. Most customers prefer to buy products if the product description is presented in their own local language. Therefore, your product description must speak the language of your target audience.

An efficient PIM makes the process of managing translation and localizing easy to support global commerce sales strategies. You can manage multiple languages and set up different payment methods to prepare your store to sell in your desired location.

Although e-commerce is ever-evolving and customer demand is ever-changing, one thing that will always remain is high-quality product information to attract prospective customers and make sales. A PIM solution ensures your product information remains as complete, accurate and consistent as possible to help you deliver personalized, rich and high converting product experiences that satisfy customers, increase retention and boost ROI. Although e-commerce is ever-evolving and customer demand is ever-changing, one thing that will always remain is high-quality product information to attract prospective customers and make sales. A PIM solution ensures your product information remains as complete, accurate and consistent as possible to help you deliver personalized, rich and high converting product experiences that satisfy customers, increase retention and boost ROI.

Boost conversions with PIM for e-commerce

PIM for e-commerce is becoming popular as more and more people shop online through different mediums. To support your digital venture, Velox Softech helps you integrate leading PIM solutions, such as Akeneo and Pimcore in your e-commerce platforms.

Our PIM developers have a proven track record in delivering PIM integration for e-commerce that enables them to manage their products and e-commerce operations from a single platform, and market and sell products on different sales channels. We have served many retailers, manufacturers, wholesalers and distributors with their market-specific needs and created personalized experiences.

So, if you own an e-commerce business and planning to expand your reach and deliver great customer shopping experiences with powerful product information management tool, get in touch with us today. Our experts will partner with you to understand your business needs and goals to maximize results.